open standards for advertisement business - part1 Monday, March 10 2008
As long as google doesn’t open click logs to advertisers, they can’t maintain their current marketshare. in other words, Google should do something to standardize advertisement business on the web.
For ex: Google may try to bind search queries, reviews, ad clicks, Google maps, etc etc to checkout. This is a purchasing life cycle, show the advertiser what is happening at real time, build real time click fraud detection system. They really need to show some breakthrough innovation in Ad business. My dream is that they may develop a platform to meet seller/purchaser on real time, engagement/ interactive, rich advertisements are few that can convert into dollars. Click is not a sale, everyone knows it. Google has lot of powerful assets than others, for ex: search queries, viral patterns (ex: a high degree node gets declined per recommend when it past a certain number) and much more in Ad business. At the same time, they should provide more privacy to users, for ex: their employees/parners should not able to indentify individuals. Users should have the ability to decide to whom, what they want to share.
Innovation at “regular interval” is the only way google can maintain their market share of 50% for next 10 + years or so. If not, they are going to lose (slowly) market share to Microsoft, yahoo and other startups.
Advertisement is a trillion dollar industry, Google knows it very early. that’s why everyone going on that direction. When there is a competition, innovation should begin. will it begin Google? Do you come forth to create open standards for ad business?
