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Dear Saravanan,

I was on a vocation during the past two weeks. First, I would appreciate your stopping by my blog and writing a great note about your my post. Here are, however, some comments about your opinions.

Above all, Google will not be the ultimate of web search. World Wide Web is growing---very fast. Its growth is not only about its content, but also about the machine-processable meanings of its content. The generation of new types of web resources may be cooperated better on newer search strategies than the current web search strategies. This is why I emphasize that new companies may beat Google only on some new ways, but not the traditional way that Google has already made.

You have pointed out that I may have under-estimated the power of Google. Surely I may, but not much. In one of other posts of mine, I mentioned that even though Google knows the new strategies (certainly there are many very smart people in Google), Google is going to be the last one who is willing to take the action. The reason is simple: Google has invested too much on its current strategy; and the success is so huge that a new reconstruction of its infrastructure is unlikely to be welcomed. This is not the problem of Google, it is a problem of all old successful companies. They become slower and slower to accept new innovations (not because of less of knowledge) only because of their previous huge success. If a new revolution means the throw-away of the old world, the occupiers of the old world will try to stop this movement rather than prompt it because it hurts its current benfits.

If we review the history of mankind, we can watch how much painfulness we have paid to overthrow the domination of priests and their fake Gods. For long time in history, the domination of these priests was seemed to be unbreakable, much more unbreakable than the current Google. But the prevalence of education finally broke the iron wall. Now we need the prevalence of education on the web, not for humans but for machine agents. This is, however, what the semantic web targets.

"EDUCATION of the WWW" will be an important branch of business. This is my predication. We will have digital children to execute our perspectives on the web. But how well they can do depends on how well they are educated. We should not make every of them be mini-God (i.e. knowing everything) because it is definately not going to be scalable. But we can make them to be specialists on the interest of individal persons, which could be scalable (and the practice of our human society has proved its scalability). This is a possible future of the WWW.

Finally, I have to pointed out that you have mis-quoted the last sentence in your post. In my post, I have written that

"it is unlikely that we can build another, more advanced "semantic Google" to beat the current Google."

By missing the first 5 words, the meaning is totally on the other direction. ;-)

Again, thank you very much for your long post. It's my pleasure to share the viewpoints with you.

Yihong

I am happy to do brain storming !...

Yeah, its misleading. I didn’t quote with a right sentence, but my opinion is same, semantic web search would be very very slow adoption and very hard thing, Whether we develop centralized or collaborative semantic search.

Secondly you mentioned, people who have alternate search strategy (collaborative search agent) can beat Google, The possibilities are very less, since collaborative search from Google already on the way, that is Google personalized search, I expect we will have personal search agents as well. We can’t completely ignore centralized search model. IMO, both will exist together, since there are things which are common and controlled centrally!

“Google has invested too much on its current strategy; and the success is so huge that a new reconstruction of its infrastructure is unlikely to be welcomed.”

Google has clear and long term advertisement strategy, most of the Google’s investment is for improving advertisement, and Moreover Google already has billions of search words/patterns of last 10 years (search history). They can use it in number ways, only they need ‘user context’ to create perfect personalized agents. And part of our brain would reside in the cloud, personal agents would be under the control of Cloud OS. Collaboration among agents will happen on the cloud, where companies make money for each call/Add. The context, long tail of key words/query suggestion, etc would feed into personal agent. IMO, Google is so much different company than all other old one’s, they change their strategy quickly, adopt anything, they do anti-viral marketing(http://saran945.com/mycomments/google-search-news) etc, the reason is simple: one product, one income.

I’ve read your part1 and 2 of the “web evolution” articles, got lot of notes for my conference, thanks for your hard work and keenly waiting for part 3.

I agree with your prediction, we need education on www, Thanks Yihong for your opinion and comments.

kind rgrds

saran